> Heineken in Africa: Multinational Unleashed

Heineken in Africa: Multinational Unleashed

Heineken in Africa: Multinational Unleashed

ISBN: 9781849049023

Author: Olivier Van Beemen

Format: Hardback

Price: AUD $37.95
RRP: AUD $49.95

For Heineken, 'rising Africa' doesn't just represent a promising future. The continent has proved highly lucrative for decades, with profits almost 50 per cent higher than the global average. In some African countries, beer costs more than it does in Europe. According to the Dutch brewer, this is not only good news for shareholders, but also for the economic development of the countries in Africa where it operates. But is it? After three years of research and hundreds of interviews, Olivier van Beemen concludes that Heineken's presence has hardly benefited the continent at all, and may in fact be rather harmful. He tells the story of how Heineken faced considerable competition from indigenous beer brewing, which it tried to crush. He shows how Heineken collaborates with dictators, authoritarian governments and a convicted war criminal; how it's using a mysterious Belgian operating company to avoid tax; and how the company is linked to human rights violations and high-level corruption. An unmissable book for anyone interested in how the world's biggest companies operate in the developing world.

Book Title: Heineken in Africa: Multinational Unleashed
Publisher: C Hurst & Co Publishers Ltd
Title Release: February 2019
ISBN: 9781849049023
Author: Olivier Van Beemen
Format: Hardback
About the Author: Olivier van Beemen is a Dutch investigative journalist specialising in Africa. This is his first book.

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